The IM Way

There is an “Infamous Mothers’ way.” Four pillars are at the core of everything we do:

INSPIRATION

I remember watching one of my favorite motivational speakers talk about his work inspiring businesses and sports teams, and I thought to myself, “Well, hell, who inspires me? When it comes to raising all these kids alone, who is showing up to inspire me?” I began noticing overworked, overwhelmed, and burned-out moms everywhere. I knew then that I wanted to create a brand dedicated to inspiring these women to accomplish goals that others had convinced them were impossible to reach. And I knew we (me and the team I imagined in my head) had to do it in a way that felt specific to them and their journeys. I kept thinking, “Mothering is hard, and chasing your dreams while being a mother is harder. Every day, someone should be pushing and reminding women that they matter, their caretaking matters, and so do their ideas and purpose. Why not us?”

DEVELOPMENT

Recently, one of my collaborators reminded me that inspiration fatigue is a thing. It’s not enough to tell women “you can do it” if we are not showing them how. And it’s pointless to offer tools, tips, and strategies if they don’t believe that they can be successful. And so we design high-quality programming that centers their stories, offers case studies and examples that reflect their experiences, and is facilitated by a woman who’s “been there and done that.”

COMMUNITY

In 2017, we went on tour. Everywhere we went, women told us they felt isolated and lonely. They told us stories about how they paced the floor at three in the morning, stressed and overwhelmed about life, work, and family. They talked about not having anyone to talk to and how they felt like outsiders, even though they were breaking chains fulfilling their dreams. It became clear that one way we could remedy these feelings and experiences was to create a community of belonging that helps our women thrive, remember their power, and encourage a sisterhood of badass mothers.

HEALTH AND WELLNESS

So many of our women work hard to accomplish their goals just to collapse at the finish line. We know it’s unrealistic to encourage a flawless finish, where your hair is intact and your makeup is perfect after you’ve run a hard race. And it is unrealistic to suggest that balls won’t be dropped along the way. But as you work to launch that business, write a new book, raise your babies, and change the world, we want you to do so in an environment and culture that removes barriers to health and wellness, encourages your financial success, and is safe for your overall wellbeing. While everyone is looking after the babies (including you), we take care of the mothers.